So, what's my story?
Despite 12 years of studying classical voice, opera and theater, I eventually joined the family biz by becoming a 4th generation publisher. In keeping with the progress of the next generation, my passion is in digital content creation.
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My great-grandfather had his city’s first printing press. My grandfather worked for The Morning Call in Allentown, PA as an ad man for 40 years. My mom was an ad manager for several magazines at Rodale Press; most notably Men’s Health. My dad was a journalist and director of photography for Rodale Press for over 35 years.
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My great uncle is Art Buchwald, who, in 1948, bought a one-way ticket to Paris and consequently became a newspaper columnist, humorist, author of dozens of books and “nearly everyone’s favorite American in Paris.” (NYT) He is a major inspiration to me. So much, in fact, that I spent a year in Paris studying French, eating an ungodly amount of baguettes, giving walking tours and blogging about the whole experience.
What I love to do
After landing a job as a content writer at Microsoft, I discovered my passion for digital communications, organizing information and creating top-notch web content. My mother knew it all along, quipping, “This was unavoidable. It’s in your genes.”
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I’ve created and implemented dozens of content strategy, social media, UX writing, and SEO projects and campaigns for global corporations as well as arts non-profits, colleges and universities, and small businesses.
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I believe in human connection and empathy-building. I believe in the power of words. I believe in continuous education and lifelong learning. I believe that design thinking is the best way to tackle complex business challenges.
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And I believe I can help you and your business to succeed.
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