Word nerd meets content strategy maven
Hi, I'm Lisa. Since I learned to read and write, I've been in love with words. Over the years, I parlayed that love into a pretty fantastic career as a content strategist for companies like Microsoft, Amazon, Expedia, Uber, and The Knot as well as several universities, non-profits and small businesses.
Whether it's called content strategist, content marketing writer, content designer, UX writer or UX strategist, I've done it. I have big love for all things digital content: writing and editing for web and apps, competitive gap analysis, content audits, SEO, information architecture, social media management, and integrated marketing campaigns.
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My superpower is using empathy and systems thinking to craft end-to-end content strategies that fulfill user needs and launch businesses in exciting, new directions. That's my jam.
"I've counted on her expertise in producing high-quality, searchable content. She is direct, and provides fast content editing that improves visibility and brand recognition. Lisa knows her stuff."
- Janet Matta
“Lisa can condense a watery soup of meaningless content into a bouillon cube of extremely useful information.”
- Daisy Fry
“Lisa has a keen ability to see the big picture when it comes to marketing to drive qualified traffic to a site, and an instinctive ability to provide recommendations that improve a website's functionality.”
- Michael Brandes
